When did you first know that event planning was your passion and what made you want to do this as a business?

When my first daughter was born her birthdays were not normal or typical, they were a show. Everyone looked forward to the next year and it became a holiday of its own. It was a few years after her first birthdays that I finally said to myself that I really enjoy creating events for people and the joy it brought gave me delight.

When was your company started?

Although I had been doing events since childhood and really got into it when my daughter was born in 2002, C&R Promotions officially started in 2007. My then boyfriend, now husband, and I both felt like all the details that I put into my events were evidence that I needed to plan for others.

What has been your favorite event to plan to date and why? 

Choosing a favorite event is hard, but I think it was obvious. I have done so many events for close family and small events for friends and I even did my own wedding, but the event that I chose as my favorite was for my brother-in-law in May 2016. It was an all white affair with a rustic, country feel. There were accents of gold and burlap. I chose this as my favorite because one, I had complete control basically and my visions are sometimes hard to explain. Secondly, is was the most put together event thus far. I finished way before the event start time and did not feel rushed or like something was missing. Moreover, people outside of close friends and family finally could see first hand what C & R Promotions was capable of.

All White Party Event Styled by C& R Promotions

Give your philosophy on party planning.

My philosophy of planning is not like others, I don’t believe. In 2004, I was diagnosed with multiple sclerosis (MS). It took a toll on how I processed information and remembered information. I began to make list of things to remember on a daily basis, I was in school and had to have things in order or the information would be lost, and everyday tasks were documented in order to stay organized. So, when I decided to start event planning, the order of things needed to stay the same. I believe that with well planned buying schedules and organization, anyone can afford the event of their dreams on a minimum budget. I have yet to feel that I cannot handle any budget and make a customer’s dream come true. Everyone has the choice to choose to party!

What are some tips you can give on how to do more with less?

To do more with less takes preparation. If you take time to find deals and set up a realistic plan for you event you can always save money and have everything that you want.

How do you balance your home and work life?

Never really figured out how to successfully balance home and work since I work from home, but having the ability to start and stop work throughout the day makes life a lot easier for me.

Causes you support, hobbies, favorite pass times?

I am a proud supporter of the Multiple Sclerosis Society and have done numerous events to contribute to finding a cure. My most recent cause is autism. I have a small cousin that was diagnosed at three and have seen his progress and hope that one day we both can say we have overcome a disease. I do not have many hobbies. In my spare time I am usually finding ways to promote my business or how to make something great for an event.

Getting A Little Personal..
Being diagnosed in 2004, with MS has changed my life. For most of the beginning years I was in denial, I was depressed, and I just could not deal. However, I took the diagnosis and began to help others manage and found an inner strength that only God knows where it came from. Everything was different and I had to either accept it or stop living. I chose to live. I chose to take my illness and become someone that people could look up to. My family and friends were supportive and their passion to help me made me want to help myself. Having MS is the reason I plan the events in the manner that I do.  MS helped me become a planner, a manager, an entrepreneur. I wish there was a cure, but under the circumstances, I would not be who I am without MS.

Where Can You Be Found Across the Internet? (clickable links)

Facebook

Instagram

Twitter

Roberta Isom, Owner/Proprietor of C& R Promotions

Roberta, the sixth child of eight, was raised in a single parent home with her three brothers and and four sisters. Throughout her childhood and beyond she managed to stay a star student and earn an associate’s, bachelor’s and master’s degree in various fields. Although being diagnosed with Multiple Sclerosis in 2004, she has managed to stay active and has a progressing business as an event planner. She is a mother of two girls, 2 and 14, and a wife and looks forward to reaching new heights in the future.

When I asked Roberta to do this Guest Interview, I truly wasn’t sure what her answer would be.  But, I was very pleased when she said yes.  I knew that not only would I be asking her about her passion for Event Planning, but I would be asking her to share some truly personal parts of her life with my readers.  But, she rolled with it and held nothing back.  If you reside in Birmingham, Metro Atlanta and or Eufaula, Alabama her services are available to you.  Be sure to follow her on her Social Media Channels listed above to keep up with her ever growing Event Planning company. Roberta has a birthday coming up.  Help her celebrate by donating to her cause here.